The Robora

Annie Ridout The Robora

Encouraging women to believe it's possible.

Business, wellbeing, creativity, self-development and spirituality.


We have The Robora magazine, sharing articles and interviews on business, mindset, magic and more.

Emails you'll actually want to read (sign up here).

Online courses that have helped thousands of women to make changes to their work and home-life.

And a Facebook group connecting you to other female freelancers and founders.

Scroll down for The Robora Manifesto...

Who am I?

I'm Annie Ridout - journalist (Guardian, Forbes, Telegraph, Red etc), author (The Freelance Mum and Shy), qualified coach and founder of The Robora.

I've been in online business for 12 years - launching and growing websites, an online following (particularly on Instagram) and monetising online content and ideas.

My first website was a parenting platform - The Early Hour - which reached 100,000 parents a month, next I started a personal website and The Robora came after that.

It started as a way to monetise my writing while waiting for journalism and book commissions to come through but I soon became obsessed with marketing, mindset and business.

Alongside writing and business, I'm mum to three young kids, go running every morning, drink lots of coffee, pull tarot cards to help with decision-making and burn nag champa.

Got a question? I'd love to hear from you. Get in touch -

Having Annie as my coach has brought me multiple benefits. She is there to not only talk about my business challenges but also understand the constant conflict of balance as a new mother. No topic is off discussion with Annie and I always come away from our calls feeling lighter and focused with a clear path forward. 

Millie Hemmings

"I loved your course and it was just what I needed to push through my doubts… I’ve made back the course fee in double within the first two days and already planning the next one!" Natalie Costa

"I’ve sold nearly 100 spaces on my course. Your weekly nudge on getting tasks done on the Facebook group was all the push I needed. Also, the motivation from all the other women – their drive and passion towards their individual projects was everything! I just didn’t want to fail and you took that burden off me! Your tips and tricks – EPIC! Thank you! Thank you! I feel empowered." April Laugh

The Robora Manifesto

"I did Annie's PR class end of last year sometime. Delighted to say today that I am in THE TIMES!! My first piece of publicity so quite a biggie, hoping another second piece in another publication will be out this week too. Now to keep the momentum going. Thanks Annie x” Wilma McDonald

"I've taken about 55% of what I've learnt so far and applied it, and in the last two months, I've had the best two months of online sales for courses in my business to date" Josie Buck

“If you’re sitting on the fence about doing Annie’s PR course – hop off and get on it! Here I am in the Daily Express today WITH a mention of my business and website address.” Hayley Comber-Berry


I wondered: Would it be possible to work from home on a Greek island?

‘I was better at my job when I was happier, taking breaks to swim in the sunshine or walk the herb-scented hillsides. I was more focused, less stressed,’ writes Jennifer Barclay. So she moved to Greece where she has a rather idyllic-sounding life writing books…

Working mothers: this is how to work smarter (not harder)

For working mums, confined to working in the hours between school drop-off and pick-up, there can be a temptation to spend every minute at the laptop, tapping away – and then dash out the door at the very last minute. But there is a better way…

“I am humbled daily by the lives we can impact”

“A great deal of my drive comes from my own childhood during which I was placed for adoption after being born to an interracial relationship. From early on, I understood what it meant to be marginalised for reasons beyond your control,” says Love and Marriage star Tiffany Whitlow…


PR log