About

Encouraging women to believe that it's possible.

Business, wellbeing, creativity, self-development, woo.

How?

THINK: questions emailed to you, weekly, that will get you thinking (sign up here).

TALK: to other female freelancers and founders in our Facebook group.

LISTEN: to our podcast (top 10 in Apple podcasts in Entrepreneurship).

Who am I?

I'm Annie Ridout - journalist (Guardian, Forbes, Telegraph, Red etc), author (The Freelance Mum and Shy), qualified coach and founder of The Robora.

Looking for coaching? I now offer power hours.

Scroll down for The Robora Manifesto...

“The Facebook ad training videos were absolute GOLD. They are detailed, precise and walk you through what you need to do step by step. Just what I needed! I’d used Facebook ads in the past but was always overwhelmed by the number of options and didn’t really understand how the ads could best relate to what I wanted to achieve. This course addressed just that.”
Katie Beardsworth

"I loved your course and it was just what I needed to push through my doubts… I’ve made back the course fee in double within the first two days and already planning the next one!" Natalie Costa

"I’ve sold nearly 100 spaces on my course. Your weekly nudge on getting tasks done on the Facebook group was all the push I needed. Also, the motivation from all the other women – their drive and passion towards their individual projects was everything! I just didn’t want to fail and you took that burden off me! Your tips and tricks – EPIC! Thank you! Thank you! I feel empowered." April Laugh

"I did Annie's PR class end of last year sometime. Delighted to say today that I am in THE TIMES!! My first piece of publicity so quite a biggie, hoping another second piece in another publication will be out this week too. Now to keep the momentum going. Thanks Annie x” Wilma McDonald

"I've taken about 55% of what I've learnt so far and applied it, and in the last two months, I've had the best two months of online sales for courses in my business to date" Josie Buck

“If you’re sitting on the fence about doing Annie’s PR course – hop off and get on it! Here I am in the Daily Express today WITH a mention of my business and website address.” Hayley Comber-Berry

THINK

Why do we worry more when lying in bed at night, and what can be done about it?

04 December 2021

When there’s something stressful going on in my life, I find that by day, I can cope but at night – the worry rises. Either I can’t get to sleep easily or I wake, startled, thinking: what should I do about it? I’ve realised that lots of people worry at night, not just me. And […]

But what if… coaching questions to help you make big changes

25 November 2021

I put out an Instagram post this week about our decision to take our kids out of school so that we can go on an adventure. A gap year, of sorts. And the response was really interesting. It seems lots of people are having similar thoughts. I imagine this might be tied up with the […]

Dealing with self-doubt and knowing when to trust yourself

18 November 2021

Today’s subject: dealing with self-doubt and knowing when to trust yourself. If you’re mulling something over – a house move, business pivot, friendship issues or any other challenge… This might help. 1. Can you think of a time in the past year when you made a really good choice? 2. When do you feel most comfortable […]