The Robora

Annie Ridout The Robora

This website will be closing soon

This was the platform where I launched my first online courses - how to do your own PR, start and grow a business, launch an online course, get a non-fiction book deal - and more.

Now, all my online courses are hosted on my personal website and I write personal essays, business pieces and share self-development exercises on Substack.

If you signed up for an online course on The Robora, you will need to access - and download any information you'd like - before November 2024, as the website will be closing then.

Your course will have had a one-year expiry date. If it's already expired but you'd like access, please email me and I'll see what I can do.

Who am I?

I'm Annie Ridout - journalist (Guardian, Forbes, Telegraph, Red etc), author (Raise your SQ, The Freelance Mum and Shy), qualified coach and founder of The Robora.

I've been in online business for 15 years - launching and growing websites, an online following (particularly on Instagram) and monetising online content and ideas.

My first website was a parenting platform - The Early Hour - which reached 100,000 parents a month, next I started a personal website and The Robora came after that.

It started as a way to monetise my writing while waiting for journalism and book commissions to come through but I soon became obsessed with marketing, mindset and business.

In its first year, The Robora turned over six figures, which was exciting and a little unbelievable, as I was also looking after my five-year-old, two-year-old and newborn baby.

We managed to ride the pandemic, running The Robora between me and my husband, Rich. And then we relocated and slowed the online business down to re-settled in Somerset.

Like many female entrepreneurs, I experienced burnout after the pandemic and so I started incorporating spiritual rituals and practices into my everyday life, which helped me to feel calmer and more focused.

That's what my latest non-fiction book is all about: Raise your SQ: Transform your life with spiritual intelligence.

I shut my limited company and The Robora, as part of that, closed. But I've kept the website going for another year, in case people want to access their courses. Now, I'm running courses and offering coaching and consultancy at Then I share business advice, stories and ideas on my Substack:

I hope you'll join me over there.

Annie x

Having Annie as my coach has brought me multiple benefits. She is there to not only talk about my business challenges but also understand the constant conflict of balance as a new mother. No topic is off discussion with Annie and I always come away from our calls feeling lighter and focused with a clear path forward. 

Millie Hemmings

"I loved your course and it was just what I needed to push through my doubts… I’ve made back the course fee in double within the first two days and already planning the next one!" Natalie Costa

"I’ve sold nearly 100 spaces on my course. Your weekly nudge on getting tasks done on the Facebook group was all the push I needed. Also, the motivation from all the other women – their drive and passion towards their individual projects was everything! I just didn’t want to fail and you took that burden off me! Your tips and tricks – EPIC! Thank you! Thank you! I feel empowered." April Laugh

"I did Annie's PR class end of last year sometime. Delighted to say today that I am in THE TIMES!! My first piece of publicity so quite a biggie, hoping another second piece in another publication will be out this week too. Now to keep the momentum going. Thanks Annie x” Wilma McDonald

"I've taken about 55% of what I've learnt so far and applied it, and in the last two months, I've had the best two months of online sales for courses in my business to date" Josie Buck

“If you’re sitting on the fence about doing Annie’s PR course – hop off and get on it! Here I am in the Daily Express today WITH a mention of my business and website address.” Hayley Comber-Berry


Breathwork: It felt like I’d taken ecstasy but I was totally sober

If you’re looking for a wholesome, toxin-free way to take your body and mind somewhere they’ve never been, you’ll find what you’re looking for in a breathwork session. Here’s what the experience was like for Annie Ridout…

Annika Reed on designing wallpaper, running a business and creativity

“My love affair with print and colour began in childhood. I was constantly surrounded by pattern books in my dad’s upholstery workshop. After school I would sit and admire his latest creation, transforming objects most would abandon into exquisite pieces of furniture,” says wallpaper designer Annika Reed…

Manifesting: how to do it sensibly and achieve tangible results

Wouldn’t it be wonderful if we could click our fingers and discover one million pounds had landed in our bank account? Some think this is what we’re hoping for when we manifest. But it’s not. Here’s a guide to manifesting sensibly and with integrity to achieve tangible results…


PR log