If you want to sell an online course, Facebook ads are the perfect way to get it in front of the right people.
The people who will be most likely to buy it.
But a common mistake is to direct people straight from the ad to a web page that says ‘buy this, it’s really great’.
If those people don’t know you, they ain’t gonna buy it. I know, I’ve tested it. It does not work.
Don’t waste your time (and money).
You need to direct them to something they actually care about. Something that will interest and enlighten them.
By doing this, you’re building a relationship – they’re getting to know you.
The way we do this is with a short video.
(You can watch one of ours – top link in bio).
And if you’re thinking ‘that sounds like effort.’
Well, it’s MUCH less effort than growing a following and if you get this right, it actually works.
This is how we got that £9k month I mentioned in this post (sales to people who had never heard of us).
At the bottom of the video, we have a link to a page where they can buy the course we’re selling.
Oh, and there’s another massive benefit to this way of doing things. And this is something you should absolutely be doing if you want to build a successful business.
I’ll tell you about that in this blog post.