When you are/were thinking about the colours for your brand – website, logo, Instagram feed – did you take colour psychology into account?
The colour of a CTA (call to action) button can determine whether people click through to purchase… or not.
Red = danger, passion, excitement, energy.
Green = vitality, prestige, wealth.
Yellow = optimistic, cheerful, playful.
Pink = feminine, romantic, sentimental, exciting.
Blue = communicative, trustworthy, calming.
Brown = organic, wholesome, simple.
Orange = fresh, youthful, creative, adventurous.
White = purity, simplicity, innocence.
Black = sophisticated, formal, luxurious, sorrowful.
Purple = royalty, majesty.
Do these make sense for you and your brand?