How to sell spaces on your online course
past students say "this course is GOLD"
“The Facebook ad training videos were absolute GOLD. They are detailed, precise and walk you through what you need to do step by step. Just what I needed! I’d used Facebook ads in the past but was always overwhelmed by the number of options and didn’t really understand how the ads could best relate to what I wanted to achieve. This course addressed just that.” Katie Beardsworth
Take your ‘online course selling’ to the next level
We have the strategy sussed
Module 1: Written and video content
We have a vast experience in growing, sustaining and selling to our following. Now we can show you how it works.
The growth of a ‘niche’ social media following will lay the foundation for future selling success. We'll teach you what you should be writing about, and making videos about, and what you shouldn't be bothering with.
Module 2: Selling on Instagram*, Facebook* ads and video funnels
We show you exactly how we set up the FB ads campaign that helped us achieve a 20k* online course launch. We show you all the settings we use, how we set them up, and why we use them. Whether you’re a beginner or just need to brush up on some skills, this will help you.
But this isn’t just about setting up ads, we also look at landing pages, video 'funnels' and how we use those things to collect email addresses and ‘warm-up’ potential customers.
Module 3: Email marketing
Your mailing list is one of your most valuable assets. You need to nurture your subscribers, and then - occasionally - offer them your product/service via email, in the least annoying way possible.
There’s a knack - in terms of language, timing, following up. And an automated system you should have in place. Also, we share ideas for what you should include in your regular mailouts. Emails are amazing for selling. You really don’t want to be missing out.
Module 4: Closing the sale and repeat custom
So you’ve got potential customers. People are interested. They’re DM-ing you, phoning you, emailing you. Now what? You have to close the sale.
This is the final step of the process and it’s really important that you get it right. Because if you mess it up, they're gone. We’ll explain what you need to do to close the sale in a non-pushy way.
"I've taken about 55% of what I've learnt so far and applied it, and in the last two months, I've had the best two months of online sales for courses in my business to date" Josie Buck
- You can start this course immediately.
- You’ll have ongoing access so that you can dip in and out when you like.
- There are exercises, advice and tips that you can access whenever you like and work on at your own pace.
- It costs £500.
- You’ll have free access to our closed group of inspiring freelancers and business owners, where you can network and get exclusive tips and advice.
Here’s a little jargon-free recap of what we cover…
We'll teach you how to grow a valuable following of people who actually care about what you do. Who want to learn from you, and be part of your community.
Then, how to use social media ads to find the people who don’t yet know who you are but are most likely to be interested in what you’re selling.
The purpose of the ad? To guide these potential customers towards something you know they will like - you’re going to create a ‘journey’ they will actually want to go on…
For that, you’ll need a sequence of special website landing pages.
These pages will help you to build your email list, develop a relationship with your potential customers and then, of course, offer them your course. We take a close look at the pages you’ll need and how they should function.
We'll then show you how to make sales directly from your email list. So: messaging, when to email, and how much money you should expect from your list.
Lastly, we will share with you all the extra sales secrets that have really tipped the balance for us and made this strategy work so well.
And you’ll have access to our closed group for continued support and to get feedback on your ideas from a supportive community of like-minded people.
We’ll also be there to offer tips and set challenges to push you towards your goals. After all, we all need a cheerleader, cheering us on from the side.
Facebook* / Instagram* ads training area
A series of videos that walk you through the entire ad setup we used for our 20k launch**. We literally show you the exact campaign, explaining all the elements and how to set them up.
If you’re new to Facebook* ads or if you’d like to brush up on some advanced features, this training is for you.
Just a few of the things you’ll learn:
- All the technical settings you’ll need to give you the best chance of success.
- How to advertise to the people who are interested in your field of expertise.
- Custom audiences and lookalike audiences and how to set them up.
- How to optimise your campaign so the algorithm will work in your favour.
- How to test different creative elements like video and copy, so you can find the ones that work best.
This part of the course is worth more than £500 on its own.
Our courses have been featured in
We're Annie Ridout (journalist, author and course creator) and Richard Ridout (filmmaker, marketing expert and funnel-builder). We've both had previous careers in marketing. Now, we're pooling our existing knowledge and adding in everything we know - and are learning - about running our own six-figure business. We're here to teach you how to grow your online business and make more £££. We keep it all simple, jargon-free and full of stories.
*We are not affiliated with Facebook or Instagram in any way.
** Whilst we have achieved amazing results with the strategy outlined in this course, we cannot guarantee the same results for people who take this course.