What will I learn?
1: Your customers
Who are they?
Where do they hang out?
How can you get your message out to them?
We sell through Instagram, Facebook, email newsletters, face-to-face and via word-of-mouth recommendations.
We'll teach you how to reach the right customers/clients for you and to build an online community.
2: Your message
You've found your customers. But how do you tell them about your product without feeling awkward?
- How to write sales copy you're proud of and that appeals to your customers
- Moving from 'look at this' to 'buy now'
- The psychology of selling
3: Closing the sale
You've got people who love the look/sound of your product but need some extra persuasion before committing.
There's a real art to 'closing the sale' - get it wrong, and they're gone.
So we'll teach you how to artfully move your customer from 'potential' to committed and clicking BUY NOW.
4: Repeat custom
It's so exciting getting your first (and subsequent) customers.
But what's even better than new customers is old ones, returning.
Once you've proven yourself (and your product/service), it's much easier to welcome back old customers than to find new ones.
We'll teach you about customer service skills that will help to make this happen.
- Online course, start as soon as you're ready
- Work in your own time
- Return for a recap whenever you like
- Written materials - so easy to scroll back through
- Join our Facebook group to network with other female founders
who am I?
I'm Annie Ridout - journalist (Guardian, Forbes, Telegraph, Red etc), author (The Freelance Mum and Shy) and founder of The Robora.
And I've sold over 2000 online courses in the past two years.
Many of the women who've signed up to my courses come back for a second, third and even fourth.
I've also self-published a poetry book and sold out (300 copies).
Obviously the product matters, but so does the way you sell it.
I'm here to help you find your customers, design messaging that feels good for you and your brand and to build a community of people you can keep selling to.