Our online programme will help you...
DESIGN AND LAUNCH YOUR ONLINE COURSE BUSINESS
(AND JOIN THE THOUSANDS OF WOMEN WE'VE HELPED TO MAKE £££ ONLINE, AROUND OTHER COMMITMENTS)
HERE'S THE PROGRAMME OUTLINE
WHAT IS YOUR NICHE?
You work in a specific industry. But within that: what's your focus?
We'll look at: who are you, what you're offering - and whether this is clear to potential customers.
The growth of a ‘niche’ online following will lay the foundation for future selling success.
NAILING YOUR IDEAL CLIENT
When you launch your course - and client package - you need to know who it's for. Otherwise you won't be able to tell them about it.
So we go deep on working out exactly who your ideal client is, where they hang out, what they're struggling with, and getting your 'messaging' right so you can reach them.
DESIGNING YOUR ONLINE COURSE
We create online courses that sell. And we've helped thousands of women to create their own online courses. That also sell.
So this module walks you through our tried-and-tested formula for deciding on the subject of your course, naming it, creating the content - written, video, audio - hosting it (for free, initially), pricing it up, the legal stuff and timing your launch.
PUTTING OUT BANGING CONTENT
What posts should you be sharing on social media about your online course? And what platforms are best?
We share examples of great online content - words, images, videos - that will help you to grow that niche following.
Then share a load of content prompts to help you create captivating posts.
CREATING A VIDEO 'SALES FUNNEL'
We tell you how to create a video that your audience will not only enjoy, but will also lead to sales.
And you don't have to appear in your video if you don't want to.
Then we show you how to build the three web pages (not as hard as you think) that will build your email list, build a relationship with potential customers, and help convince people to buy your course.
FACEBOOK* AND INSTAGRAM* ADS
A series of videos will walk you through the entire ad setup we used for our 20k launch**. We literally show you the exact campaign, explaining all the elements and how to set them up.
If you’re new to Facebook* ads or if you’d like to brush up on some advanced features, this training is for you.
WE SELL LOADS THROUGH OUR EMAILS
Your mailing list is one of your most valuable assets. You need to nurture your subscribers, and then - occasionally - offer them your product/service via email, in the least annoying way possible.
There’s a knack - in terms of language, timing, following up. And an automated system you should have in place. Also, we share ideas for what you should include in your regular mailouts. Emails are amazing for selling.
CLOSING THE SALE AND REPEAT CUSTOM
So you’ve got potential customers. People are interested. They’re DM-ing you, phoning you, emailing you. Now what? You have to close the sale.
This is the final step of the process and it’s really important that you get it right. Because if you mess it up, they're gone. We’ll explain what you need to do to close the sale in a non-pushy way.
YOUR ONE-TO-ONE CLIENT PACKAGE
The one you charge the most for. And that's probably at least double what you’re already charging. We’ll help you to design it.
We look at different package ideas, how to deliver client work, signing up people you actually want to work with and - of course - what to charge.
Being featured in magazines, newspapers, blogs and on podcasts isn't just great for raising your profile but it also leads to sales.
We teach you how to find your PR story (around your online course business), and pitch it to the right people at the right time.
Soon, you'll be the 'go to' expert in your field when the media are looking for comment.
WHAT ARE PAST CUSTOMERS SAYING?
“The course is going really well for me. It’s really helpful being able to ask you questions whenever I need to. And knowing that the programme will come to an end after 3 months is really pushing me to get on with it, after having thought about creating an online course for the last 3 years!” Juliette Dyke
“The Facebook ad training videos were absolute GOLD. They are detailed, precise and walk you through what you need to do step by step. Just what I needed! I’d used Facebook ads in the past but was always overwhelmed by the number of options and didn’t really understand how the ads could best relate to what I wanted to achieve. This course addressed just that.”
“I really like how it’s all made very easy to see step-by-step what needs to be done to launch my online course. The Facebook ads section is also so interesting. And the Facebook group has been amazing, really good energy and support from everyone. When I ask a question in the Facebook group, the responses are always very helpful. So I’ve been really happy with the programme - thanks so much for it.”
Camila Sevalho Corcao
AND WHAT BONUSES WILL YOU BE GETTING?
UNLIMITED CONSULTANCY WITH US FOR THREE MONTHS
In our closed Facebook* group, dedicated to the programme, you can ask us any question, any time. Just tag me or Rich and we'll get back to you ASAP (we're in there a lot!).
Plus, you can join the main Robora group to network with even more freelancers and entrepreneurs, just like you.
All the text from the course, read by me (Annie) to suit your learning needs.
If you're out and about you can listen and learn.
A WORKBOOK POSTED TO YOU
Sometimes you just need to put paper to pen. So with the 45-page workbook we send you once you've signed up, you can make notes, doodle, journal - using our prompts. And it works neatly alongside the online course materials. The best of both online and offline.
(This beautiful photo was taken by Nicola Eldridge, founder of Reuse Reuse, who's on the programme)
A COUPLE OF OTHER THINGS YOU MIGHT LIKE TO KNOW
You can start this course immediately
It's a 12-week programme, but you’ll have ongoing access to the course materials so that you can dip in and out.
There are exercises, advice and tips that you can access whenever you like and work on at your own pace.
We'll post you a bumper workbook, with creative and fun exercises as well as journal prompts (keep the ideas flowing!).
Cost in the shop is £3500.