How do you create an online course?

Online courses are big business. And the e-learning industry is only going to grow. But how do you actually launch your own online course? And what makes it good? Here are our tips…

It’s estimated that by 2026, the e-learning market will be worth in excess of USD 375 billion, according to a research report by Global Market Insights.

So, how can you stake a spot in this booming industry?

Well, by creating your own online course.

That may feel exciting but also daunting. After all, if you’ve never launched a course before, it can feel like there’s a huge amount to learn.

But it’s actually not that complicated at all.

What you need, before launching a course, is…


A skill that will transfer into an online course (so baking, fashion, interiors, maths, business knowledge, social media, PR, dog training, arts & crafts, writing will all work well – others will too, these are just some examples)

A website. You can launch your first course from you own website, to avoid investing any money before you’ve made it. And if you don’t have a website, you can start one on WordPress, for free.

A way to collect payment. You can use Paypal, Eventbrite, Stripe.


How do I create the online course content?

Once you’ve decided what your course is going to be on – and make sure it’s really focused; broad is harder to sell – decide how you’re going to structure it.

After you’ve decided how many modules you’ll have, decide if they’ll be broken down further.

And give them all headers.

Now, decide if you’ll use film, audio, text or all three to deliver your course materials.

Then set to work on filling out those modules – one at a time.

What do I do once the online course content is ready?

Upload it to your website. Or a third-party website like Thinkific, if you’re going down that route. Create a sales landing page to direct people to. And start selling.

Need more help?

We have a masterclass on how to create a banging online course that sells (without becoming overwhelmed). It’s free to join. And it walks you through our four-step formula for making your online course happen. Sign up here.