Where to pitch your business for press coverage
Want press coverage for your business? You don’t have to hire someone, you can do it yourself. But you need to do some research and engage with culture before you starting pitching…
What is a sales funnel? And do I need one?
If you want to find new people to connect with on Facebook and Instagram and sell your services to them, you will need a sales funnel.
What is a Facebook pixel? And do I need one?
If you want to advertise on Facebook (which includes Instagram), you will need to set up your Facebook pixel.
Should I grow a big team or keep it small?
If you’re running a business, you’ll have to decide whether you want to keep your team small – maybe just you, and freelancers to fill the gaps – or employ people and expand. There are pros and cons to both. Here are my thoughts on it…
Are you serving up shit sandwiches?
There’s a knack to giving feedback. And it requires sandwiching the ‘constructive’ criticism between two slices of praise. A shit sandwich, if you like. And it’s important to do this…
Facebook ad isn’t performing? It might be your language
There are certain words you should avoid using in a Facebook ad. And if you go ahead and use them? You’ll be penalised. Your ad may not be approved, or won’t perform so well if it is. Some language may even have your ad account suspended…
Getting add to cart but no sales? Try this
For those selling online, it can be frustrating to have people add a product/service to cart and then disappear. If this is happening, you need to investigate. Here’s how…
Did she do a good job? Then tell her
Positive feedback is good for the giver, as well as the receiver. So dish it out whenever you can. It will lift your spirits as well as the recipient’s…
No time to get any work done? You need this…
Keen to create an online course but no idea when you’d find the time to make it happen? This is for you…
The Robora Meets: Sam Palmer, founder of Lubelu London
“It was when I working as a sock designer (yes, this is a real job) – and I got to literally draw all day every day, which I just loved – that I designed my first little range of greeting cards, as a hobby. That opened the door to where I am now…” Meet designer […]