The Robora Remedy: The Every Space – gift shop in Walthamstow, London
We take a business, listen to the challenges and offer solutions. Here, we look at the beautiful bricks-and-mortar gift shop The Every Space in Walthamstow, and offer some ideas for keeping customers coming in over the winter months (when the weather’s crap)…
The Robora Meets: Sarah Birchall, Cub & Pudding founder
At first, Sarah Birchall reduced her employment days down to three so she had more time for her ‘side hustle’ – making and selling cool, unisex kids’ clothes. But feeling overwhelmed by the juggle, she decided to wave goodbye to her salary, holiday pay etc and go full throttle on her own business…
Avoid capitals, emojis and too much punctuation in subject lines
You know that landing in someone’s inbox is the best way to market to them. And you know that most people get a load of emails each day. You need yours to stand out. So you achieve this by WRITING IN CAPITALS and adding loads of !!!!! and **** and emojis, right? No, not right…
Is social media easier if you’re a writer?
I’m listening to Joyce Carol Oates on Masterclass and she is GOOD. I’ve always loved her writing; her short stories are the best I’ve ever read, but she teaches so well too…
The Robora Meets: Josie Buck, The Mindful Cook
As she approached 40, Josie Buck decided to leave her career in TV and set up an entirely new work-life; living in old artist’s studio in her parents’ garden and catering for retreats. Now, she runs online courses that help women to develop a healthier relationship with food and their bodies…
The Robora Meets: Amber Miller, designer and founder of Oohlala
Amber Miller runs Oohlala design studio, specialising in branding for female entrepreneurs and startups. Here, she tells us about work and her idyllic five-year plan to move to a farm house in the Cotswolds, with a studio overlooking rolling fields…
Colour psychology and your business
When you are/were thinking about the colours for your brand – website, logo, Instagram feed – did you take colour psychology into account?
Why you should hire a graphic designer for your brand
An early mistake I see people make, when launching a brand, is to do their own graphic design, although they’re not a designer. I’m all for a general DIY approach as an entrepreneur; trying stuff out, saving funds. But not with design.
What should my business Instagram handle be?
A question I get asked a lot is this: I’m starting a business, should I change my Instagram handle to my name or my business, or should I start a new account?
PR can lead to sales. But you have to get it right
When people buy my online business courses or my book The Freelance Mum, I often think: what lead them to me/it?