The Online Business: Kerry Law, KL PR + Communications

“I really value time for rest and play – it’s not indulgent or frivolous,” says Kerry Law, a freelance PR consultant. She talks about what her usual workday looks like, switching off from work and benefits of freelancing… 

Kerry Law is a London-based, freelance PR consultant/copywriter and runs KL PR + Communications. Her clients have included the Science Museum, Royal Horticultural Society, Museum of London, and The Wildlife Trusts, alongside several small businesses and charities.

What time do you wake up in the morning?
Usually, when the kids wake up – they’re kindly allowing that to be around 7.45 am at the moment.

What’s the first thing you do?
Go downstairs to make a coffee, feed the cat, and scroll through the news headlines on my phone.

When’s breakfast?
After sorting breakfast for the kids, I tend to have a late breakfast/brunch after doing some exercise. Then it’s fried eggs with kimchi.

What time do you start work?
On a regular day with the kids at school and nursery, I’ll switch on my laptop around 10 am, after exercising.

Where do you work from (home, studio, office etc.)?
I’ve been working from home for years, way before Covid times. I have a garden studio, but it’s too cold in there at this time of year. During the home-schooling periods of 2020, I had to work in the middle of the action, supervising a live Google Classroom session and replying to clients’ and journalists’ emails.

Tell us about the work you do, including the online side of it…
I offer PR and editorial services, mainly in the eco-lifestyle, charity, and culture sectors, also have several small retailers clients. My day can include pitching an online op-ed to promote the Charity Governance Awards to writing a blog post for Royce Lingerie on how to choose the perfect sports bra.

Do you break for lunch – and if yes, what’s on the menu?
Oh yes – I avoid things like baked potatoes (too soporific) and instead have something like an avocado and halloumi wrap or miso noodles. I’m also partial to leftovers from the fridge…

How do you lift yourself from the afternoon slump?
I recently bought a SAD lamp (a Lumie ‘Vitamin L’) which I switch on in the afternoon for 30mins. It really does give me a little lift in mood and energy levels for the rest of the day.

Do you incorporate exercise into your workday?
Absolutely – I’ve been a fan of yoga for years. Since lockdowns began, I’ve found daily exercise to be essential – for both improving my physical health but also for keeping me sane. I always feel happier and more focused after a run in the woods, or a swim or an online workout with Joe Wicks. 

Where do you go for inspiration?
In non-lockdown times I would take a trip to a gallery or museum. But spending time in a wide-open natural space, a walk in the woods or (even better) a trip to the beach, always helps spark some creative thought.

What tech could you not live without?
I don’t tend to consider myself “into” tech, but my whole career relies on communication technology: I can’t work without my laptop, mobile and the internet. After I was given a Fitbit for my birthday last year, I’ve become a bit obsessed with my stats, particularly my bpm.

Finish this sentence: The Internet is…
both liberating and limiting. Our horizons are expanded from the comfort of home – but if we’re not careful, that can limit us, stopping us from experiencing things in ‘real-life’. Also, in this socially-distanced era, the internet has been a life-saver in helping us maintain a connection with others.

What time do you finish for the day?
Usually around 5.30 pm when I pick up the kids from nursery and after school club.

Are the evenings for rest, work or play?
I really value time for rest and play – it’s not indulgent or frivolous, I believe it makes us better equipped to deal with the busy demands of parenthood and work. Also, the beauty of freelancing is that if you want to do something non-work related in the day, you can make up for it in the evening.

What are you reading/watching at the moment? How do you switch off from work nowadays?
I like listening to a podcast during a long bath – Louis Theroux’s Grounded and Adam Buxton have great guests and make me laugh. I’ve just finished watching Bridgerton, and I’m now on the hunt for something on a par with I May Destroy You, which I thought was brilliant. 

Screens in the bedroom, or banned?
Banned – a bedroom is no place for a TV or phone.

How do you sleep?
Pretty well most nights. Thankfully, the kids sleep well too so middle-of-the-night disturbance is rare. 

Finish this sentence: This time next year, I’ll be…
indulging in my side hobby of writing a children’s book, while sitting on the deck of my seaside holiday home… (I wish). Either that or ‘anywhere but in another lockdown’ will do.


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