This online course will teach you about...
Using Instagram for business and to grow your brand
(It's one of our favourite marketing tools - for spreading the word about who we are and what we do, and for selling our courses)
Here's the course outline
Why use Instagram for business at all?
This module is about the difference between a business and a brand, and how you can use Instagram to develop both.
There's an exercise to get you clear on how you want to make people feel when they visit your Instagram profile.
Nailing your niche
Setting up your business account
Instagram's a visual platform. So, how can you design a feed that looks appealing, fits with your branding and grabs the attention of your ideal customers/clients?
Also, what should you use for your Instagram handle? Should it be your personal name, or the name of your business?
And what should you write in your bio? Emojis or no emojis? Hashtags or not?
When to post on Instagram
Should you be posting every day? Twice a day? Or going for a more 'intuitive' approach (posting when you feel inspired). Does consistency matter, and why? And what days/times are best for engagement? Plus, should you schedule posts in advance? And if so, how?
We cover: what Instagram Stories are for, and how to get it right. Also: how to do the visual side, captions, and create and record 'highlights'. Plus using polls for engagement.
IGTV and IG Lives
People love video. It's easy and engaging. Especially if you add captions. We teach you the difference between IGTV and IG Lives, how to do each, and which one to go for, depending on your character-type.
The question everyone starting out on Instagram wants the answer to: but HOW do I get more followers?
We're all about the slow and steady Instagram growth - no silly tricks; but plenty of clever ones.
We'll teach you how to turn your 'sales' posts into stories that people will actually want to read and engage with. Plus, preparing people for your upcoming product launch, using Stories for selling, sharing your wins and how often you can get away with 'sales' posts on Instagram.
Your Instagram statistics will tell you who's following you, which of your posts are resonating most with people and so what you should do more (and less) of. We'll look at reading the insights - and what to do with it all.
What are past customers saying?
"The course is super simple and actionable, it's exactly what I was looking for. Big thumbs up from me!" Zandra Spencer @birthstoriesretold
"Saw the course and thought bargain!! Have already made a couple of changes to my Instagram bio thanks to advice in the course" [an hour after signing up] Sarah Hooper
"What I love is that I could start it whilst lying in bed with my daughter waiting for her to sleep last night! Very simple but doable and although I'm only on module 2, I already have new ideas flitting about" @eleanorthedoula
A couple of other things you might like to know
You can start this course immediately.
There are exercises, advice and tips that you can access whenever you like and work on at your own pace.
You’ll have access to this course for one year, so you can keep dipping in and out, during that period.