Email marketing: grow your list, write great emails, sell

£ 99.00

Your mailing list is one of your most valuable assets. You need to nurture your subscribers, and then – occasionally – offer them your product/service via email, in the least annoying way possible. There’s a knack – in terms of language, timing, following up. And an automated system you should have in place. In this course, I’ll teach you about growing your list and selling (without feeling awkward)…

What will I learn?


Module 1: Your niche

I know - you're here for help with your emails.

But first up, you need to be clear on who you are and what you're offering.

Because you only want people on your list who are interested in learning about that.

So this module will help you to get clear on your niche, and to present yourself in the right way on social and your website.

Module 2: Your mailing list

First up, how do you actually get people on your list?

We'll cover free ways to encourage people to join your mailing list.

And the right people; people who'll be interested in your products/services.


Module 3: Welcome emails

They've joined your email list - now what?

Design a series of 'welcome' emails to introduce yourself, and your business.

This will set the tone for what your new subscriber (potential customer) will be receiving in their inbox from you.

I'll teach you what to say, how to say it and when to send it.

Module 4: Regular emails

Before you start 'selling' to your subscribers, you need to be 'giving'.

You want to be telling enlightening/entertaining stories to 'warm up' your audience.

So that when you do send a sales email, they will be more likely to open it.

I'll share examples of email newsletters that your people will want to receive.


Module 5: Sales emails

This is the most important module. Because while it's all good and well building a tight, committed community of people interested in your work... you need to make money, too.

In this module, I'll teach you the art of selling via email.

Again, there will be examples of emails that have worked for me - initial sales emails, and the follow up emails I send.

The details

  • Online course, start as soon as you're ready
  • Work in your own time
  • You'll have access for one year
  • Return for a recap whenever you like, within that year
  • Written materials - so easy to scroll back through
  • Join our Facebook group to network with other female founders

who am I?

Annie Ridout, the robora

I'm Annie Ridout - journalist (GuardianForbesTelegraphRed etc), author (The Freelance Mum and Shy) and founder of The Robora.

And I write emails that people open, read and click through to buy my courses and coaching/consultancy packages.

I'm going to teach you how to start and grow a mailing list, and to write emails that people feel excited to receive.

Prefer the jargon? I'm talking high open and conversion rates.

Let's go.