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RISE

£ 999.00

Ready to design a marketing strategy that feels fun, creative and aligned with your values?

This six-week programme offers online video workshops to access in your own time – around other responsibilities (or while lounging next to the pool). Qualified coach, founder and business consultant Annie Ridout as your ‘pocket coach/consultant’ to guide you through marketing and mindset challenges you’re facing. And personalised guidance on improving your customer journey and PR approach.

Perfect for women keen to learn new skills over the slower summer months to implement in September.

Start date: 18th July. 

Early Bird

Category:

If you want to rise, you need to become more visible. And to do that, you’ll need a marketing strategy. ‘Marketing strategy’ – such dry words.

From now on, instead of ‘marketing strategy’, we’re going to call it your RISE.

The way you’re going to achieve it will be fun. And suited to your personality. And all with a very clear aim: to help you, and your work, reach more people.

I’ll get you dreaming, planning and start working on your RISE.

How?

  1. Guided research (we’ll look to who’s doing it really well, and who inspires you).
  2. What you’re selling (following the ‘Five Ps’ – product, price, people, promotion, place).
  3. Social media (and using it as you, rather than someone you’re being told to be).
  4. PR (including: getting featured in your dream publications, radio, podcasts, panels).
  5. Blog/podcast (one or the other. I’ll teach you about both).

This is a six-week programme, starting 18th July.

(And spaces are very limited, as there’s a lot of one-to-one and I only have the capacity to support a small group of women this closely. First people to sign up get the slots.)

What’s included?

  • Five video workshops to access in your own time, released over six weeks (worth £500+).
  • You can watch, listen or read, as I include a script of the video.
  • Email coaching and business consultancy – via email – throughout August: Monday-Friday, 10-3pm (I charge £300 an hour for a coaching call, so for four weeks of email coaching/consultancy, this is incredible value).
  • An edit of your PR story (I’ve helped get women press opportunities in all the nationals, glossy mags, BBC radio and more), usually £500.
  • An audit of your website and one social media platform, usually £700.
  • BONUS: two extra online courses – email marketing and the art of selling, worth £600.

Who’s it for?

Women who want to RISE. To be seen. To be heard. To know their voice matters. And that people are listening. To feel relevant. And like the ‘go-to’ person in their industry. But in a way that feels comfortable and exciting, not cringey and awkward.

Shy and introverted women very welcome.

Structure:

18th July 2022: Access to first video workshop. I’ll set fun, inspiring, creative homework and you’ll have two weeks to complete it, in your own time (and around other responsibilities).

1st August: Product week. Getting clear on what you’re selling, and who you’re selling it to. Lessons in a video workshop (access whenever you like). Once you’ve written/tweaked your website copy, I’ll do an audit of it and make suggestions for how it can be improved.

And from this week, for the next four weeks of the programme, I’ll be on email, answering your marketing and mindset qus whenever you need (office hours: Monday-Fri, 10am-3pm).

8th August: Social media. Love it or hate it, it can be a really useful tool for finding the right audience/customers/clients. And, believe it or not, you don’t have to do cheesy Reels in order to reach them. I don’t, I share screenshots of Tweets, and my engagement is going UP not down. This week, I’ll check out your profile and share tips for improving it.

15th August: PR. A lesson in writing up your PR story and pitching it out to press. Then send it to me and I’ll edit it to perfection. A recent client got featured in her top two dream publications after help with her PR story.

22nd August: Podcast/blog. Both can be amazing for helping your people to get to know you better, on a regular basis. Depending on your time constraints and comfort zone, one might suit you more than the other. But you could also do both. I’ll teach you about SEO, what to talk/write about and why these are such powerful marketing tools.

Why me?

Before I had my first baby, I worked in marketing, as a copywriter for a film company. I was writing emails that went out to hundreds of thousands of subscribers. It was a properly corporate set-up and taught me about how the ‘big dogs’ do things.

Then I took that knowledge and applied to to my own business. First up, a digital parenting platform called The Early Hour that was reaching 100,000 parents a month at its height. Then this platform, The Robora.

We’ve had thousands of women join our courses over the past three years and during the pandemic, my family of five was supported by this business alone. I love working out how to market the business in a way that feels exciting and ‘high vibe’ rather than pushy.

Alongside The Robora, I’m a freelance journalist and I write for the Guardian and Observer, the Telegraph, Red Magazine, the Independent and more publications regularly. I know the secret to a perfect pitch, which is why I get these commissions.

And I am also a published author. I’ve written two books – The Freelance Mum and Shy, which have led to panel talks at literary events, local events, Stylist Live and speaking on BBC radio. I’ll tell you all about how to pitch for these things too.

Lastly, I’m a qualified coach and I’m here to support you with any blockages and mindset issues you may be experiencing, in terms of marketing. I’m particularly experienced in shyness (having written the book on it) and helping shy women to embrace this part of their personality.

Current and past clients are saying…

Thank you so much for your reply and the questions you posed. It’s amazing to have an outside perspective on the things I’m experiencing and feeling. Someone interested only in my side, asking me what I think and what I want. I’m really not sure if I’ve EVER had that. It is really valuable, and discreet in email form. So thank you, for creating this space, for reflecting things back to me, and for asking the things I didn’t know I needed to ask myself.

I can’t thank you enough for these comments. I really didn’t know what to expect from ’email coaching’. I’ve followed you for a couple of years and love your work, your style, courses and basically you (fangirl I guess); but I would have felt unable to ‘hire’ you as a 1-1 coach at this time in my life. So I honestly wondered if this would be less… personal I suppose. I just want to say off the bat I couldn’t have been more wrong. Your reply made me cry before paragraph three.

Having Annie as my coach has brought me multiple benefits. She is there to not only talk about my business challenges but also understand the constant conflict of balance as a new mother. No topic is off discussion with Annie and I always come away feeling lighter and focused with a clear path forward.”