So, something I’ve noticed is that when a course is priced under £100, it flies off the shelf.
I’m talking £97, £99.
And other women who’ve joined my ‘How to launch an online course’ course have noted the same thing.
But once it edges above £100 – £125/£150 – it becomes harder to sell.
This will largely be about the course you’re offering, though, and the people you’re targeting.
So if you’re offering a ‘first steps’ course; a ‘getting started’ one – perhaps the lower price tag will work well.
People are trying it for the first time, as an experiment.
That said, when people start taking your course and getting great results (and giving you testimonials to prove it) – you might like to start shifting the price up a bit.
And then, as your courses become higher-level, people are already invested and so they’re willing to spend more to up their knowledge.
I spend a fair amount of time thinking about my own pricing.
Some courses go up in price as I add to them and see the results people are getting from them.
And some stay the same.
Yesterday, I was re-working my ‘Become your own Boss’ course to make it more about starting an online business.
This might mean switching to freelance work, or selling products/services online.
I named it: Starting an online business.
And that’s what it will help you to do.
Then I decided that as it’s the ‘first step’, it will be £99.
So if you’re looking to start an online business, this course will help you with that.
And once you’re up and running, you’ll be able to decide whether you’d like to invest in the ‘next steps’ courses.
It’s available at therobora.com.